Privacy policy

Privacy Policy – Lovely Lady (ABHJ Fashions Private Limited)

At Lovely Lady, operated by ABHJ Fashions Private Limited, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and safeguard your data when you browse or shop on our website. By using our services, you consent to the practices described below.

1. Compliance with Indian Law

Lovely Lady (ABHJ Fashions Private Limited) complies with the Digital Personal Data Protection Act, 2023 (DPDP Act) and ensures your personal information is handled responsibly.

2. Information We Collect

We collect personal details necessary to fulfill your orders and provide services, including:

• Name, email address, phone number
• Shipping and billing address
• Preferred size or body measurements (to assist with sizing)

We may also collect nonpersonal information through cookies, such as browsing activity and website usage patterns.

3. When We Collect Your Information

Your information is collected when you:

• Create an account
• Place an order or purchase a gift card
• Subscribe to our emails or updates
• Interact with our website and services

4. How We Use Your Data

Your data is used primarily to process and deliver your orders. Additionally, we use it to:

• Send updates on order status
• Provide customer support
• Improve website functionality and user experience
• Send promotional communications (if you consent)

We do not sell or rent your personal information.

5. Cookies and Tracking

We use cookies and similar technologies to:

• Understand your preferences
• Improve browsing and shopping experience
• Enhance website performance

Cookies do not store sensitive information such as passwords or payment details.

6. Payment Security

All transactions are protected using Secure Socket Layer (SSL) encryption.

• Your payment information (UPI, Wallets, Cards) is transmitted securely to payment providers.
• Lovely Lady (ABHJ Fashions Private Limited) does not store or retain your credit or debit card details.

7. ThirdParty Services

Our store is hosted on Shopify Inc., which provides the online ecommerce platform that allows us to sell our products.

• Your data is stored through Shopify’s data storage, databases, and applications, subject to their security measures.
• Payments are processed through Shopify Payments or other trusted gateways. We do not store card details.

8. Data Retention & Deletion

We retain your information as long as you maintain an account with us.

• Measurement profiles are stored to simplify future orders.
• You may request deletion of your account and associated data by contacting us.

9. Children’s Privacy

Our website is not directed to children under 18, and we do not knowingly collect their personal data.

10. International Data Transfers

Your data may be transferred to servers located outside India, subject to adequate safeguards to ensure its protection.

11. Security Measures

Lovely Lady (ABHJ Fashions Private Limited) uses updated technologies, firewalls, and encryption to protect your data against unauthorized access, misuse, or disclosure.

12. Updating Your Information

You can update your account details anytime by logging into My Account and selecting Account Information.

13. Email Preferences

You may unsubscribe from promotional emails at any time by clicking the Unsubscribe link in our emails.

14. Contact

For any privacy concerns or accountrelated requests, please contact us at:
📧 Email: support@lovely-lady.com

This address also serves as our grievance contact in compliance with the DPDP Act.

15. Policy Updates

Lovely Lady (ABHJ Fashions Private Limited) may update this Privacy Policy from time to time. Any changes will be posted on this page, and significant updates may be communicated via email.